I have clients and potential clients who employ catering sales reps. The amount of catering success these salespeople achieve are all over the board. Some restaurants and catering companies are really able to propel their catering sales with the right rep.
I know what you’re thinking. Hotels? How can I book more catering jobs because of hotels?
For the last four months I have been working with a business coach. The thought of spending more a month on my coach than my mortgage was crazy, but I knew this was just the guy to help me.
April 15th sends chills down the backs of many people. For some it means a big tax bill and for others an extension is filed; delaying the inevitable.
As much as we would all like to stay digital and avoid paper, there is no way around it.
Last week I did a webinar with Michael Rosman of The Corporate Caterer.
Growing up in Memphis, my mother would drag my brother, sister and I to Goldsmith’s department store downtown. The first Wednesday of the month was called Clover Day. It was a one day sale that the store used to get rid of returns, overstock and stuff they couldn’t move.
My father taught me to appreciate wrestling, but my mother showed me how it was done. Women would literally grab items out of your hands. My mom could throw elbows and insults with the best of them.
It doesn’t matter if you’re betting on the Seahawks or the Patriots, you’ll win either way with the right Super Bowl catering strategy.
Technically, you’re not supposed to use the words “Super Bowl”, since it’s trademarked. Most people refer to it as the “Big Game”.
One of the first questions I receive about building catering sales is, “Where do I get a list of catering prospects?”
Now I could write a book on this subject. You can rent or compile your own lists; that’s the short answer. Without a doubt the right “list” makes a difference. It is over fifty percent of the success equation.
For the sake of argument, I am going to assume you run a good to great operation. People love your food. Your staff is tidy and friendly. Your place is clean. Overall you deliver or over deliver on your value proposition.
