The world is truly getting smaller. As a kid, a night out for Italian was a trip to Shoney’s for spaghetti and meat sauce.
The world is truly getting smaller. As a kid, a night out for Italian was a trip to Shoney’s for spaghetti and meat sauce.
Late Saturday night I flew back fromCleveland. I was attending Dan Kennedy’s Direct Mail Conference and walked away with an incredibly simple technique to increase the effectiveness of direct mail I’d like to share with you.
When I was a kid, I wanted to be Richie Rich. I could read comic book after comic book of his adventures. Being the “poorest friend” my friends had left a taste for the finer things as displayed by Richie’s over the top wealth.
Imagine you woke up tomorrow complaining of chest pain, dizziness and faintness of breath. You call 911 and get rushed into the ER. They strap you to all these machines and determine you have had a heart attack.
Short of a seven year old fawning over the prize in a Happy Meal, not too many people go to McDonald’s because they serve the “best” hamburgers.
I take my kids to school each morning, but about three times a week I head to the gym before work. Immediately after my workout, I walk across the parking lot to Publix and grab a granny smith apple to eat on my way home.
About sixteen years ago my friend Hank’s wife Robin, their daughter Heather and I were flying up to Lake Michigan to meet him for a sailing vacation. Robin, who at the time, was a frequent flyer, had us meet up at Park & Fly, an off-airport parking facility she frequented.
It surprises me a single car in America is sold.
Last week we had an overwhelming response to my Cater or Die webinar. We had two special guests, Frank D’Antona and Kyle Agha. These two members joined, just as I was starting publication of my newsletter, The Restaurant & Catering Power Marketing Letter; now into its 9th year.