Last week I had a “catch up” dinner with one of my long-time friends Hank. Hank is a consultant I’ve used over the years and was my sailing partner in crime. Before he traded in his sailboat for a motorcycle, we would go sailing about once a week and take a big sailing trip on Lake Michigan in the summer.
One time we chartered a forty plus foot Beneteau out of South Beach. It was probably one of the best vacations I have ever taken.
At dinner we were talking about Trump, Hillary, Johnson and the presidential election. He uttered what may be the most profound thing anyone has said this election season, “Regardless of who gets in the White House, I plan on making money.”
Can someone print that on a bumper sticker and sell me one?
Over my lifetime in the business world, I too have focused on making money regardless of which party controlled the White House or Congress. To do otherwise would amount to excuse making. And anyone who knows me knows I hate excuses.
So in the spirit of making money regardless of who wins the election, I want to thank Jay Johnson with Bubba’s Roadhouse for a great idea he shared on our Monthly Group Catering Coaching Call.
Jay secured the paperwork to get a DUNS and SAM number, so he was approved to cater for Uncle Sam. Here’s an article with some great tips on getting these numbers:
https://www.sba.gov/blogs/selling-government-get-started-these-5-steps
Jay was sharing how he picked up a large contract catering meal for an ROTC training camp and was working on getting catering from another ROTC in another county.
While I owned Corky’s, we often catered for the Navy Reserves once a month and frequently for the Tennessee National Guard headquarters in Nashville.
There really are no new ideas. Our software is a collection of all the “best practices” for growing and operating your catering profit center.
It doesn’t take a genius to come up with ways to find government catering opportunities. But it does take a smart man (or woman) to show up to our monthly coaching calls to learn something new or be reminded of a great idea lost in the recesses of their brain.
There literally are more catering niches than you can ever attack. Pick one and get started.
And regardless of who you’re voting for, please join me, my friend Hank and my other members dedicated to making money regardless of who wins the White House. Friends; that truly is the American way!
NOTE: If you are interested in a full day of client nurturing strategies and other catering sales building strategies, please make plans to attend my full day catering seminar in Atlanta on Monday, September 26, 2016.
Complete details at: www.CateringSeminars.com/atlanta
Hope you can make it.
NOTE 2: I’ve had many people inquire about the DVD recordings from Caterpalooza. The 8 DVD set is available and a great tool for you and your team to sell more catering.
Please check it out at: www.Caterpalooza.com/dvd
NOTE 3: Let me encourage you to a join our new Facebook group I created for our industry: Restaurants That Cater. It is open to clients and non-clients alike. Please post your successes and challenges and share your knowledge with our community. There are groups and associations for caterers and for restaurants, but none for restaurants that cater…a very important group that is grossly underrepresented. Click on the link below and request to join:
www.RestaurantsThatCaterGroup.com
Please pass on this link to your colleagues and co-workers in the industry. The more of us, the better!
Well, that’s all for this issue.
To Your Restaurant's Marketing & Catering Success,
Michael Attias
Restaurant Catering Software
P.S. – If you need help growing catering sales, then please go to www.RestaurantCateringSoftware.com and download my free eBook: Cater or Die!
P.P.S. – I make a limited number of time slots available each week for a free Catering Strategy Session with me. (You also get a catering menu critique and free analysis of your website for “Catering Effectiveness”). For complete details and to grab one of the limited spots, please go to:
http://www.restaurantcateringsoftware.com/catering-planning-strategy-session
P.P.P.S. – Please check out my podcast at www.RestaurantCateringSmarts.com
P.P.P.P.S. - Anyone wishing to reprint my articles may do so. Please email me for the bi-line to use for proper author’s credits.
