Avoid the Spam Folder with CaterZen's New DKIM Feature

You've spoken, and we've listened. As part of our ongoing commitment to evolve right alongside your business needs and the ever-changing tech landscape, we're thrilled to announce a new catering software feature many of you have eagerly anticipated—DKIM setup for custom domains.

Let’s unpack why this is a game-changer for your marketing emails!

What is DKIM and Why Should You Care?

DomainKeys Identified Mail (DKIM) is essentially your email’s wingman in the digital world. It adds a digital signature to your emails, ensuring they are not altered in transit. This means when you send an email from your business domain, like 'michael@caterzen.com', it arrives as intended.

Why does this matter? Major email providers are cracking down on spam, and without DKIM, your emails might as well be shouting "I’m spam" to email filters. But with DKIM, you’re showing Gmail, Yahoo, and others that you’re a verified sender, which significantly boosts your chances of landing in the inbox, not the spam folder.

Setting Up DKIM in CaterZen: A Walkthrough

Setting up DKIM might sound like you need an IT degree, but with CaterZen, it’s just a few clicks away. Here’s how simple we’ve made it for you:

In our new DKIM Setup area, you simply type in your domain and choose a selector: 

Then we generate the magic text for you to add to your DNS records:

We have a detailed video and step-by-step guide in our support center to walk you through each step. Check it out here.

Leveraging Your Enhanced Email Capabilities

With DKIM set up, your marketing emails are not just sent; they are received, read, and acted upon. Here's a deeper look at what you can now achieve more effectively with CaterZen:

Scheduled Sends: Mastering Timing and Delivery

Schedule your emails to go out at the optimal time for each segment of your audience. Whether it’s a holiday special, a reminder before a big event, or a follow-up after a successful booking, timing your emails correctly can significantly increase their effectiveness.

With DKIM, your scheduled emails are less likely to be flagged as spam, ensuring they reach your customers’ inboxes right on time. This reliability helps maintain a steady flow of communication with your clients, keeping your services top of mind.

Personalized Campaigns: Enhancing Engagement with Custom Content

Use CaterZen’s CRM to segment your audience and create personalized email campaigns that resonate with different groups. Whether it's a VIP client list or customers who prefer vegetarian options, personalized emails make each recipient feel uniquely valued.

Easily insert customer-specific data like first names, past order details, or custom offers based on their preferences. This level of personalization fosters a stronger connection and increases customer loyalty.

Learn more about CaterZen's robust email marketing opportunities for caterers.

A New Era of Email Marketing with CaterZen

At CaterZen, we’re not just about keeping up; we're about keeping you ahead. With DKIM, your emails are not only delivered but trusted, opening a new chapter in how you connect with your clients.

Remember, every feature we add is designed with you in mind, crafted to make your catering business not just survive but thrive in a digital age. So, jump in, set up your DKIM, and watch your email marketing transform from overlooked to overbooked!

Not using CaterZen yet? Schedule a quick-start training session to explore the power of our all-in-one catering software, or sign up for a 30-day free trial.