CaterZen

How A Restaurant Institution Is Built

Michael Attias Aug 6, 2015
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What’s the “one” factor you would like to have to make your restaurant a huge success and give you an unfair advantage over your competitors?

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Dig Deep; Not Wide For More Catering

Michael Attias Jul 16, 2015
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The other day I received an email with eighteen interesting facts about lead generation. The one that stuck out dealt with the cost of an average B2B lead (business to business).

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We Can All Use A Dose Of Old Time Religion

Michael Attias Jul 9, 2015
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As many of you know, I was raised in an Orthodox-ish Jewish home. I use the suffix “ish” as a qualifier.

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The Arnold Schwarzenegger Success Principle

Michael Attias Jul 1, 2015
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About nine months ago I bought a VW Jetta GLI. This six speed manual sporty car is my escape. As I work from home, any outing is an excuse to bring out my inner Mario Andretti. Just the other day I was hitting this backroad near my home enjoying the twists and turns, while my girlfriend was looking for a barf bag.

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How To Find A Catering Windfall In August

Michael Attias Jun 23, 2015
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A few weeks ago my son Jerrod and I were having dinner at Corky’s BBQ, the store I sold about ten years ago. Very interesting that my daughter Jordyn is now a hostess there.

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The E Myth Principle

Michael Attias Jun 17, 2015
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The fall of 1996 changed my life forever. That September I flew to Los Angeles with barely two nickels to rub together to hear a man named Jay Abraham inspire me for three days straight.

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How I Accidentally Sold A Million Dollars In Catering

Michael Attias May 28, 2015
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I look at my kids and feel like a slouch. Great grades, common sense, involved in the community, incredibly kind and gracious. Oh. Let’s not forget funny. 

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Networking For More Catering

Michael Attias May 7, 2015
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Networking has never been my strong suit. As much as I come off as an extrovert, there is a level of discomfort that comes over me in a large group setting. Unless I have a few drinks under by belt and I’m telling jokes, I usually am a bit shy. 

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Lesson’s From Shark Tank’s Mr. Wonderful

Michael Attias Apr 30, 2015
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One of my best friends, Robin Robins, of Technology Marketing Toolkit, puts on an annual Marketing Boot Camp for her clients. Since its inception, I have judged her “Better Your Best” spokesperson competition where she gives away a brand new $65,000 Mercedes. 

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Will Google Kill Your Catering Business?

Michael Attias Apr 8, 2015
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At one time, Microsoft ruled the world.

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