I’m excited to share that I’ll be speaking at The Restaurant Catering Workshop, taking place on October 15-16 at the Sheraton Denver Downtown Hotel. This event is packed with insights and strategies to help you ramp up your catering sales and is perfectly timed right after the annual Fast Casual Executive Summit on October 13-15.
Why This Workshop is a Must-Attend
The Restaurant Catering Workshop is not just your run-of-the-mill event. It’s a comprehensive 1.5-day session designed to give restaurant operators the tools and knowledge they need to create a successful catering operation. The focus is on aligning business frameworks, business logic, workflows, and best practices before deploying a catering-order management system and supporting technologies.
Co-hosted by catering expert Erle Dardick, this workshop will feature industry leaders who will discuss how to develop catering programs that focus on sales growth while owning customer data and identifying the metrics that matter.
The workshop will also delve into managing first- and third-party catering sales and outline the necessary investments to support and grow this revenue stream. You’ll leave with an actionable framework and ROI plan to implement in your organization, ensuring you’re set up for success.
A Lineup of Industry Experts
In addition to myself, you’ll hear from a lineup of incredible speakers, including:
- TJ Schier, CEO, Smart Restaurant Group
- Tracy Avolio, Chief Sales Officer, New Catering Connections
- Jason Schlenker, EVP, Inktel Contact Center Solutions
- Samir Wagle, Founder and CEO, 11:11 Partners
- William Holleman, Managing Partner, Off Premises Growth Academy
- Mo Asgari, Food Tech Strategist, Off Premises Growth Academy
- Zack Oates, Founder and CEO, Ovation
- Christopher Sebes, POS Specialist, Off Premises Growth Academy
These experts will share their stories about building B2B sales on the backbone of their technology infrastructure, guiding attendees toward a vision of scaling sales and profits with catering and B2B transactions.
What to Expect from My Session
I’ll be diving into practical, actionable strategies that have helped me grow a $3 million-a-year operation from a small restaurant, with catering sales hitting over a million dollars annually. Whether you’re looking to master direct marketing or optimize your catering menu, you’ll walk away with tools and strategies you can implement immediately.
Don’t miss this chance to gain invaluable insights from industry leaders and network with peers. You can register here to attend only The Restaurant Catering Workshop or get a discount by attending both the workshop and the Fast Casual Executive Summit.
Looking forward to seeing you in Denver!
