Back in the day, growing a catering business meant getting a few phone calls, printing up some flyers, and relying on word-of-mouth from happy clients. That was the "one-channel" world.

But today's customer? They're not waiting by the phone. They're bouncing between email, Instagram, texts, and your website - often all in one decision-making session. It's no longer about being somewhere.

It's about being everywhere your customer expects you to be.

Welcome to the fragmented future. And yes, it can be overwhelming. But the good news? With the right tools, caterers can not only survive in this multi-channel world, they can thrive.

Let me show you how.

Let me ask you a simple question:

“Are your catering prices built to pad your profits... or accidentally sabotage them?”

Because here’s the hard truth: you can have the busiest catering calendar in your market, but if your pricing isn’t dialed in, you’ll be running in place - tired, broke, and wondering why your bank account doesn’t match your effort.

The secret? Strategic pricing and menu psychology.

Ever had that moment where you wish you could clone yourself just to keep up with your clients’ repeat orders? Imagine being able to replicate your best orders with just two clicks, freeing up your time to focus on growing your catering business. Sounds too good to be true, right? Well, with CaterZen’s rebooking feature, that’s not just a pipe dream—it’s your new reality.

Let me walk you through how this popular catering software feature can transform the way you manage repeat business, keep your clients delighted, and keep your calendar full without breaking a sweat.

Dating myself, there was a stack of applications over an inch thick for my first job as a dishwasher. Thanks to a friend who was a busboy at the restaurant, that was the "big break" I needed to be an overnight success in the restaurant business.

Today’s hiring environment is drastically different. I have no idea where the workforce has disappeared to. Are there super-geniuses with a gift of parlaying their stimulus money into record-breaking investment returns Bernie Madoff would have envied?

There is a stigma around selling. When I say “Natural born salesman”, what comes to mind?

I am guessing at least once in your life…

At the beginning of a fight that was about to start…

You were told…

“Choose your words wisely!”

That is great advice to prevent a drag-out or a night on the couch with a flimsy blanket and Netflix playing in the background.

But what I am talking about is choosing your selling words wisely. Whether you are crafting a script for calls, cold calling, your drive-thru window or how your phone is answered, a well-crafted script can be worth tens of thousands of dollars to you.

One of my best friends, Mark Moskowitz, and I go back to our college days at Memphis State. Late last night, he forwarded me an article by Roy Williams, The Wizard of Ads, about belief.

It got me thinking about what I believe.

The world’s oldest profession is not what you’re thinking. Get your mind out of the gutter.

Sales is “the” oldest profession. In the bible, Eve sold Adam on taking a bite out of the apple. Since the dawn of time, someone has been selling someone something. Whether it’s a vase in the bazaar or an ideology or a house, car or boxed lunch, the world revolves around selling.

We have all heard the quote, “Necessity is the mother of invention.”

This year has put this quote to the test. As a company, we have had to pivot and invent things to help us and our clients survive this pandemic.

Throughout the pandemic, caterers and restaurants have been learning of ways to pivot and get creative with their businesses to stay afloat.

CaterZen is introducing another commonly-requested software feature that can provide you with more flexibility to make a profit during this challenging time. Now you'll have the ability to create custom menu times rules, where you can offer specific menus at specific times on your online ordering site.