CaterZen

The Arnold Schwarzenegger Success Principle

Michael Attias Jul 1, 2015
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About nine months ago I bought a VW Jetta GLI. This six speed manual sporty car is my escape. As I work from home, any outing is an excuse to bring out my inner Mario Andretti. Just the other day I was hitting this backroad near my home enjoying the twists and turns, while my girlfriend was looking for a barf bag.

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How To Find A Catering Windfall In August

Michael Attias Jun 23, 2015
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A few weeks ago my son Jerrod and I were having dinner at Corky’s BBQ, the store I sold about ten years ago. Very interesting that my daughter Jordyn is now a hostess there.

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How I Accidentally Sold A Million Dollars In Catering

Michael Attias May 28, 2015
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I look at my kids and feel like a slouch. Great grades, common sense, involved in the community, incredibly kind and gracious. Oh. Let’s not forget funny. 

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Networking For More Catering

Michael Attias May 7, 2015
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Networking has never been my strong suit. As much as I come off as an extrovert, there is a level of discomfort that comes over me in a large group setting. Unless I have a few drinks under by belt and I’m telling jokes, I usually am a bit shy. 

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Lesson’s From Shark Tank’s Mr. Wonderful

Michael Attias Apr 30, 2015
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One of my best friends, Robin Robins, of Technology Marketing Toolkit, puts on an annual Marketing Boot Camp for her clients. Since its inception, I have judged her “Better Your Best” spokesperson competition where she gives away a brand new $65,000 Mercedes. 

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Email Templates Now In Catering Software

Michael Attias Feb 17, 2015
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As much as we would all like to stay digital and avoid paper, there is no way around it.

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The #1 Thing Getting In The Way of Selling More Catering

Michael Attias Feb 11, 2015
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Last week I did a webinar with Michael Rosman of The Corporate Caterer. 

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The Anatomy of A Catering Website

Michael Attias Feb 3, 2015
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Growing up in Memphis, my mother would drag my brother, sister and I to Goldsmith’s department store downtown. The first Wednesday of the month was called Clover Day. It was a one day sale that the store used to get rid of returns, overstock and stuff they couldn’t move.

My father taught me to appreciate wrestling, but my mother showed me how it was done. Women would literally grab items out of your hands. My mom could throw elbows and insults with the best of them.

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Will The "Big Game" Be Super For Your Catering Business?

Michael Attias Jan 26, 2015
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It doesn’t matter if you’re betting on the Seahawks or the Patriots, you’ll win either way with the right Super Bowl catering strategy.

Technically, you’re not supposed to use the words “Super Bowl”, since it’s trademarked. Most people refer to it as the “Big Game”.

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How To Reach Catering Decision Makers

Michael Attias Jan 21, 2015
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One of the first questions I receive about building catering sales is, “Where do I get a list of catering prospects?”

Now I could write a book on this subject. You can rent or compile your own lists; that’s the short answer. Without a doubt the right “list” makes a difference. It is over fifty percent of the success equation. 

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