If you’ve ever felt like catering is way more complicated than it needs to be—this podcasts episode is for you.
In Episode 7 of Restaurant Catering Smarts, I sat down with Kelly Grogan, Founder & CEO of CRUMBS, a platform designed to help restaurants grow through smarter marketing, simplified systems, and a serious focus on catering as a scalable revenue stream.
Kelly brings a unique perspective—part restaurant ops, part tech innovator. She knows firsthand how simple, intentional strategies can turn a catering side hustle into a serious growth engine.
🎙️ Episode 7: Streamlining Catering Success with Kelly Grogan
In this episode, Kelly shares how to take the complexity out of catering and replace it with systems, simplicity, and smart local marketing.
Whether you’re trying to launch a catering program or get your existing one to run smoother and more profitably, this conversation is full of practical, no-fluff advice.
Here’s what you’ll learn in Episode 7:
✅ Why simple menus and per-person pricing drive more conversions
✅ How to make your in-store team your best catering sales force
✅ The power of local store marketing—and how to tap into schools, offices, and teams in your backyard
✅ How to activate your staff’s networks with “Who Do You Know?” worksheets
✅ Why sales and ops must be aligned to avoid costly mistakes
✅ How to support your catering sales team with the tools they need to succeed
✅ Why AI and automation can help—but authenticity still closes the deal
🎧 How to Tune In
You can watch the full video or listen to the episode of the podcast here.
Why Restaurant Catering Smarts?
This podcast is your inside track to what’s working right now in catering. I talk with leaders who’ve built successful programs, learned the hard lessons, and are willing to share their playbook with you.
If you’re serious about growing catering revenue, reducing chaos, and building a business that runs like a machine—Restaurant Catering Smarts is for you.
We Want to Hear From You!
Got a question or topic you’d like us to cover? Have a win you want to share? Send it our way—we love hearing from fellow catering pros.
Stay Connected with Us on Social Media!
Don’t miss out on updates, behind-the-scenes content, and exclusive tips for growing your catering business. Follow us on social media to stay in the loop:
- LinkedIn: CaterZen LinkedIn
- Twitter/X: @CaterZen
- Instagram: @CaterZenCateringSoftware
- Facebook: CaterZen Catering Software
Ready to Make Catering Simpler—and More Profitable?
Whether you’re building your catering program from the ground up or just trying to make it run smoother, Kelly’s strategies around simplicity, team involvement, and local marketing are game-changers.
The restaurants winning in catering aren’t doing more—they’re doing what works, more consistently.
Give this episode a listen, grab one idea (maybe it’s revamping your menu, training your staff, or using a “Who Do You Know?” worksheet), and start there. Sometimes one small shift in your process can lead to big wins in catering sales and operations.
