In this episode of Restaurant Catering Smarts, Michael Attias sits down with Aron Benon, CEO of LaLa Tacos, a fast-growing taco catering business known for its high-quality food, top-notch customer service, and innovative marketing strategies.
Aron shares how he turned a small taco cart operation into a thriving business with 22 taco carts, a 5,000-square-foot catering kitchen, and a reputation for excellence. He dives into the power of SEO, rapid response times, premium presentation, and why customer experience always comes first.
In this episode, Aron breaks down:
✅ Why fast response times are the key to winning more catering business
✅ How LaLa Tacos dominates search engine rankings to drive leads daily
✅ The secret to high-end wedding and corporate catering sales
✅ Why presentation and branding matter—even in taco catering
✅ How offering free tastings and premium service builds customer loyalty
✅ The unexpected power of churros—and why they became a game-changing upsell
Aron also shares his hard-earned lessons in customer service, follow-up, and overcoming common mistakes that can sink a catering business.
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✅ Speed Wins Clients – Aron’s #1 rule? Respond to every catering inquiry ASAP. The faster you reply, the higher your chance of closing the sale.
✅ SEO is a Catering Superpower – LaLa Tacos dominates local search results, bringing in a steady flow of catering leads without paid ads.
✅ In-Person Tastings Convert Clients – Offering free tastings for qualified leads helps seal the deal, especially for weddings and corporate events.
✅ Presentation Matters—Even for Tacos – High-end branding, premium taco carts, and visually stunning setups help LaLa Tacos command higher prices.
✅ Catering Packages Simplify Sales – A structured, easy-to-understand menu & pricing system makes it simple for customers to order.
✅ The Power of Churros – A simple churro cart upsell became an unexpected revenue booster—sometimes outselling tacos at events!
✅ Customer Experience Comes First – Aron ensures every client feels valued—whether that means apologizing for a mistake, offering a discount, or going the extra mile.
✅ Follow-Up = More Sales – If a client doesn’t book, LaLa Tacos sends follow-up offers and incentives to stay top of mind.
🔹 “The faster you respond to a lead, the more likely you are to close the deal. It’s that simple.”
🔹 “We built our business on SEO—it drives more catering leads than anything else.”
🔹 “I tell my team: don’t just take an order—make a customer for life.”
🔹 “Weddings are emotional, and presentation matters. A clean, professional taco cart setup builds confidence.”
🔹 “When people come in for a tasting and see our 19 taco carts, they know we’re legit.”
🔹 “Churros weren’t even on our radar at first, but now they’re a must-have upsell.”
🔹 “Customers appreciate honesty—sometimes the best sales tactic is telling them what not to spend money on.”
🔹 “The best marketing is simple: answer the phone, follow up, and make people feel important.”
