Episode 2: Marketing Masterclass
with Julie Wade, Taziki’s Head of Marketing

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In this episode of Restaurant Catering Smarts, host Michael Attias interviews Julie Wade, Head of Marketing at Taziki’s Mediterranean Cafe. Julie shares her career journey, from her early days in marketing to leading the charge at Taziki’s, and how her focus on hospitality, innovation, and customer relationships has driven catering success.

Julie dives into strategies for integrating catering into overall marketing efforts, leveraging AI for smarter operations, and using data-driven approaches to increase customer loyalty and sales. She also highlights the role of mentorship, branded packaging, and consistency in creating a strong foundation for growth. Packed with actionable insights, this episode is a must-listen for anyone looking to level up their catering business.

 

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Top Takeaways for Catering Success

  • Hospitality as a Differentiator: Taziki’s blends Mediterranean-inspired cuisine with a warm, welcoming spirit to build strong customer relationships.
  • Catering Integration: Marketing catering consistently across channels—social media, email, in-store messaging—keeps it top of mind for customers.
  • AI in Operations: Tools like AI-powered call center support enhance customer experience and reduce dropped leads.
  • Data-Driven Marketing: Using guest frequency and behavior data can drive personalized campaigns that boost sales and engagement.
  • Strategic Loyalty Programs: Offering tailored incentives encourages repeat catering orders and increases customer lifetime value.
  • Branded Packaging: Eye-catching, branded materials elevate perceived value and create a memorable customer experience.
  • Collaboration Between Sales and Marketing: A strong partnership ensures leads convert into long-term catering clients.
  • Consistency and Quality: Fresh ingredients and made-from-scratch items set catering offerings apart and build customer trust.
  • Catering Growth Requires Focus: Allocating a dedicated portion of marketing efforts to catering is critical for consistent growth.
  • Mentorship and Work Ethic: Success is often built on early lessons in accountability, character, and resilience.

Juicy Sound Bites

  • “Hospitality is more than just good food—it’s the feeling you leave with.”
  • “AI doesn’t replace humans; it helps us serve customers better.”
  • “Freshness isn’t just a selling point; it’s a promise we deliver daily.”
  • “Branded packaging isn’t just functional—it’s your silent marketer.”
  • “Data helps us understand our customers better and serve them smarter.”
  • “Catering isn’t an afterthought; it’s a growth engine.”
  • “Our loyalty program is evolving into something that truly rewards and retains.”
  • “Every touchpoint is a chance to build a relationship or break one.”
  • “Good mentors don’t just teach you skills; they shape your character.”