Delta Blues BBQ, known for its signature smoked meats, started as a catering company before expanding into a full-fledged restaurant. As the business flourished, owner Travis Penn faced increasing challenges managing both sides of the operation with a combination of pen and paper and Google Calendar. This manual process, while simple in the beginning, quickly became a bottleneck as the company’s catering operations grew.
Travis knew that in order to keep up with demand and maintain the high standards his customers expected, he needed a better system. Managing orders and coordinating teams with their old methods was no longer feasible. Something more efficient and scalable was required.
The Search for a Seamless Solution
When Travis began searching for catering management software, his top priority was finding a solution that could unify his restaurant and catering operations. After evaluating multiple options, CaterZen stood out for its ability to integrate both aspects of the business seamlessly.
"In all honesty, it’s one of the best things we’ve done. CaterZen has definitely helped us grow our business and save time."
Travis Penn, Owner, Delta Blues BBQ
For Delta Blues BBQ, it wasn’t just about handling orders efficiently—it was about having a single platform where the restaurant and catering team could stay coordinated, preventing any details from slipping through the cracks. CaterZen’s comprehensive features offered exactly what they were looking for.
Improving Communication and Saving Time
One of the most significant changes CaterZen brought to Delta Blues BBQ was its ability to streamline team communication. Before, team members had to manually update each other on upcoming events, leading to confusion and delays. With CaterZen, the entire team could access real-time information on catering events and know exactly what to expect, week by week.
This new level of visibility allowed the team to stay in sync and focus on executing flawless events, rather than getting bogged down by administrative tasks. It also freed up valuable time for Travis and his team, enabling them to put more energy into growth rather than logistical headaches.
Invoicing Automation: Making Life Easier
One standout feature for Delta Blues BBQ has been CaterZen’s catering invoicing tool, which has saved countless hours that were previously spent manually processing payments. Instead of calling customers to take credit card information over the phone, invoices are now sent directly through the system, simplifying the payment process and providing a professional touch.
Embracing New Features for Continued Growth
As Delta Blues BBQ continues to expand, Travis has started leveraging additional CaterZen features like the Delivery Manager. This feature allows the team to notify customers when deliveries are en route, adding a layer of professionalism that clients appreciate. It’s these kinds of details that elevate the customer experience and build loyalty.
In addition, the Marketing Calendar has been a valuable tool for staying on top of promotional opportunities and preparing for busy catering seasons. For someone as busy as Travis, having a clear roadmap of what’s coming up has been a game-changer in staying organized and proactive.
Grow Your Catering Sales with CaterZen
For Delta Blues BBQ, CaterZen has been more than just software—it’s been a vital part of scaling the business while maintaining the quality and efficiency they’re known for. Whether it’s improving communication, automating time-consuming tasks, or providing tools for growth, CaterZen has been the key to unlocking their catering potential.
For those still weighing their options, Travis believes it can do the same for other catering businesses. Ready to see the difference for yourself? Sign up for a 30-day free trial and experience the benefits from day one.
If you prefer a more guided approach, CaterZen also offers a personalized quick-start training session or a “non-demo demo” to help you get the most out of the software and start seeing results right away.
Discover more about how CaterZen is reshaping the catering industry by checking out client testimonials and case studies, offering direct insights from those who've seen their businesses flourish with CaterZen.
