Before adopting CaterZen, MarketPlace Grill, a full-service catering company based in Arkansas, was already using catering software. However, they quickly realized the limitations of their existing software which lacked many of the features essential for optimizing their catering operations. The search for a more comprehensive solution led them to CaterZen.
Keeping the Catering Business Organized and Productive
Mendi Rooney, the Catering Director at MarketPlace Grill, explained that one of the biggest reasons for their switch was the wealth of options provided by CaterZen, especially the email marketing features. This was a tool their previous software simply did not have.
The Power of Email Marketing
CaterZen's email marketing features immediately stood out for the MarketPlace Grill team. They presented an effective and efficient way to reach clients regularly. With the ability to schedule emails weekly or monthly, the team found it to be a significant upgrade from their previous system.
"We have been able to increase revenue. I can use the marketing tools to help me with that. There are so many aspects. The support that CaterZen gives, as well. It's just a great system."
Mendi Rooney, Catering Director, MarketPlace Grill
Boosting Sales and Enhancing Customer Engagement
Adopting CaterZen has had numerous benefits for MarketPlace Grill, with a notable increase in their catering revenue. The system has become an invaluable tool for Mendi, enabling her to maintain a fluid line of communication with clients.
She uses the rebooking reminders feature that flags clients who haven't ordered in a while to reconnect with them, bolstering their customer retention efforts. Furthermore, the email promotions they can run through the platform and the exceptional support they receive make CaterZen a vital component of their operations.
The Game-Changing Kitchen Reports
A standout feature for MarketPlace Grill has been CaterZen’s kitchen production reports. These reports are printed daily and distributed to each station in the kitchen, providing the staff with all the necessary information about the catering orders they need to prepare.
Mendi praises these kitchen reports as being "priceless." They allow the team to know exactly what they're producing for the day, the time of delivery, and the client the order is for - all this information at their fingertips, saving Mendi time and ensuring smoother operations in the kitchen.
Seamless Online Ordering and Invoicing
MarketPlace Grill also benefits greatly from CaterZen's online ordering and automatic invoicing features. Clients can easily repeat orders without having to call, even outside of business hours, making it an incredibly convenient tool.
Mendi adds that the automatic invoicing feature is "fabulous." It allows her to send an invoice immediately after an order is placed, catering to the specific needs of different clients. This flexibility, coupled with a clear, itemized invoice, is particularly appreciated by their pharmaceutical rep clients, whose companies have strict invoicing requirements.
Grow Your Catering Sales with CaterZen
Mendi's advice is clear and enthusiastic: "Just do it. Just absolutely do it."
If you'd like to see similar results, take the software for a spin by signing up for a free 30-day trial, or schedule a free "Non-Demo" Demo with our team, who can help you to uncover how our software can benefit your specific business needs.
Also, check out more client testimonials and case studies to hear directly from clients about how CaterZen has changed the trajectory of their restaurants and catering businesses.
