New Podcast Episode: Scaling Southern Hospitality with Butch Scott, Owner of Taylor Grocery Special Events Catering

Some people grow a catering business with big ad budgets and viral marketing campaigns. Butch Scott did it the old-school way—by building trust, keeping things simple, and making sure every customer experience was top-notch.

For over two decades, Butch has been the driving force behind Taylor Grocery Special Events Catering, a $4 million catering operation in Oxford, Mississippi—a town with a population of just 50,000. Instead of relying on paid ads or constant promotions, he focused on what works: keeping a strong customer database, offering menu packages that make ordering easy, and delivering such great service that customers come back again and again.

🎙️ Episode 4: Scaling Southern Hospitality with Butch Scott

In this episode of Restaurant Catering Smarts, I sit down with Butch Scott to talk about how he grew Taylor Grocery’s catering business into a multi-million-dollar operation using smart, repeatable strategies. He shares how he leveraged database marketing, menu packaging, and relationship-driven sales to scale his business without overcomplicating things.

Here’s what you’ll learn in Episode 4:

✅ How Butch used his CRM and customer database to 10x his sales in one year
✅ The email campaign that filled his catering calendar for the entire football season
✅ Why packaging your menu correctly helps customers order—and makes your life easier
✅ The power of word-of-mouth marketing and why repeat customers are his #1 growth driver
✅ Why delegating tasks and training the right team helped him scale without burning out
✅ How AI and automation are shaping the future of catering sales and marketing

If you’re looking for practical, no-nonsense strategies to grow your catering sales, Butch’s insights will give you real-world takeaways you can use immediately.

🎧 How to Tune In

You can watch the full video or listen to the first episode of the podcast here.

Why Listen to Restaurant Catering Smarts?

If you’re in the catering business, you know it takes more than just great food to succeed. Restaurant Catering Smarts gives you real-world strategies from industry pros who have been where you are—navigating sales, marketing, operations, and business growth.

Each episode is packed with actionable insights to help you increase sales, streamline processes, and scale your catering operation without the guesswork. Whether you’re just getting started or looking to take your business to the next level, this podcast has something for you.

We Want to Hear From You!

Got a catering challenge you’d like us to cover? Or a success story to share? Drop us a message—we’re always looking for new topics and industry insights to feature in future episodes!

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