salt-smoke-case-study

How Salt + Smoke Improved Catering Management with CaterZen

Michael Attias Aug 7, 2024
Michael Attias

Salt + Smoke, a multi-location BBQ restaurant in St. Louis, MO, was on a mission to overhaul their old-school catering operations. They needed a modern solution to replace their pen-and-paper methods, and that’s where CaterZen stepped in, bringing transformative tools and streamlined efficiency to their catering game.

 

From Pen and Paper to Digital Efficiency

Salt + Smoke’s journey began in a whirlwind of handwritten notes and fragmented tracking. Amy Dickinson, their Director of Catering, paints a vivid picture of those days as “extremely old school.” Picture a chaotic scene of scribbled orders and scattered spreadsheets—definitely not the efficiency they craved.

When they discovered CaterZen, it was like flipping a switch. Suddenly, everything was illuminated. Tracking finances, managing inventory, and coordinating kitchen logistics became as easy as pie—or in this case, BBQ ribs.

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"When we found CaterZen, everything was put into place. It was like a light bulb and made things so much easier for us."

Amy Dickinson, Director of Catering, Salt + Smoke

 

Significant Time Savings

One of the standout perks for Salt + Smoke has been the significant time savings. CaterZen’s system empowers customers to get quotes online or place orders directly. This nifty feature has streamlined the ordering process, shaving off hours of manual labor and letting the team focus on what they do best—crafting mouth-watering BBQ.

Dependable Support and Resources

Amy couldn’t say enough good things about CaterZen’s support. She highlighted the responsive customer service and how rare issues are quickly resolved. Plus, the demo videos have been a lifesaver, making it a breeze for the team to get the most out of the system.

Essential Software Features

Here are the two game-changing features that Salt + Smoke can’t live without:

  1. Online Ordering: This feature lets customers place orders directly through the Salt + Smoke website, providing a seamless and convenient experience. It has reduced manual workload for the team and boosted customer satisfaction by offering a quick and efficient ordering process.
  2. Invoicing: CaterZen’s invoicing feature enables the team to send invoices directly through the system. This has simplified the billing process, ensuring accuracy and timely payments. Tracking invoices and managing financial transactions has never been easier, improving Salt + Smoke’s overall financial management.

 

Grow Your Catering Sales with CaterZen

Amy’s advice for anyone on the fence about CaterZen? Give it a go! She believes that others will fall in love with the software just as they did. You can sign up for a 30-day free trial and see the value for yourself from day one.

Prefer a guided walkthrough? No problem! You can sign up for a “non-demo demo” or schedule a personalized quick-start training session if you’re already a CaterZen client and want to unlock even more potential.

Discover more about how CaterZen is reshaping the catering industry by checking out client testimonials and case studies, offering direct insights from those who've seen their businesses flourish with CaterZen.

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